How to best prepare your skin for a ski vacation?

Winter in the mountains means extreme cold, wind, and UV rays reflected by the snow. Your skin takes a beating. Without preparation, it shows. Here's what we really do before and during a ski trip.

Fermes de Marie × Pure Altitude

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What the cold really does to your skin

A day at high altitude stresses the skin like nowhere else. Cold slows down microcirculation, dry air draws moisture from the skin, wind accelerates dehydration, and UV rays reflected by the snow intensify oxidative stress. Added to this are thermal shocks between the outdoor cold and indoor heat, which weaken the skin barrier. The result: tightness, redness, dull complexion, chapped lips, damaged hands. In the mountains, skin needs a tailored response, not a city routine.

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Adapting your routine to the cold

What works in the city is no longer enough at high altitude. You need to rethink your routine from day one, not halfway through your stay when the damage is already visible. This is exactly why Pure Altitude has incorporated Antarticine® into its formulas: an active ingredient derived from bacteria living under the Antarctic ice shelf, which activates the natural cellular resistance mechanisms to cold. Edelweiss, the antioxidant of the peaks, helps neutralize free radicals generated by high-altitude UV rays.

Change your cream or boost your current one

Two options. Either switch to a richer texture for the duration of your stay. Or keep your usual cream and boost it with an elixir. A few drops ofMaca Root Oil from Pure Altitude, mixed with your cream, are enough to transform an ordinary treatment into an altitude treatment. The Andean Maca, cultivated at over 4,000 meters, strengthens cellular resistance to oxidative stress and restores density to skin fatigued by the cold.

Choose a non-drying cleanser

This is the most common mistake. A cleanser that's too harsh in the evening undoes everything you've applied during the day. In the mountains, even more than elsewhere, skin doesn't have the resources to recover twice. Opt for a gentle cleanser, respectful of the hydrolipidic film.

Don't neglect your extremities

Your hands. Your lips. The first to be exposed, the last to be cared for. The Secret of the Alps, the Pure Altitude hand cream, should be applied morning and evening. The "Bon baisers de Megève" lip balm, meanwhile, slips into your puffer jacket pocket, to be reapplied on the slopes without a second thought. Lips don't have sebaceous glands. They can't protect themselves. Help them out.

Hydrate your body with the right technique

Under technical clothing, body skin suffers just as much as facial skin. And après-ski showers, often too hot, further worsen dehydration. The trick is to: apply a body oil to dry skin before getting into the water. It creates a protective film that prevents hot water from stripping away the natural lipid film. Skin emerges from the shower nourished, not dried out. Then seal it in with the Like Snow Body Cream from Pure Altitude, on skin that is still slightly damp. Sea Buckthorn, rich in omega 7, repairs the skin barrier. Skin regains its suppleness. Don't skip this step.

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Adapt your routine to the cold